Introduction
In the fast-paced world of e-commerce, driving targeted traffic is the lifeline of online sales. This case study showcases how I helped Blossyfinds establish its social media presence and run a high-performing Facebook traffic campaign that successfully delivered thousands of impressions, clicks, and measurable results.
Project Overview
Blossy Finds, a growing e-commerce brand, needed to build visibility across social media platforms and attract quality traffic to its online store. The goal was to set up all major social media accounts and run campaigns that would boost engagement, website visits, and ultimately sales.
My Role
As a Social Media Advertising Specialist, my responsibilities included:
- Setting up and optimizing all social media accounts (Facebook, Instagram, etc.).
- Creating and launching Facebook sales & traffic campaigns.
- Designing ad creatives and copies that resonated with the brand’s target audience.
- Monitoring campaign analytics to track performance and optimize results.
- Reporting clear metrics such as impressions, clicks, reach, and conversions.
Campaign Analytics & Results
🔹 Sales Campaigns
- Total Spent: $41.64
- Total Impressions: 1,499
- CPM (Cost per 1,000): $27.78
- Reach: 1,123
- CTR (Click-through Rate): 7.81%
- Link Clicks: 102
The sales campaign proved highly effective, generating strong engagement and over 100 link clicks within a small budget.
🔹 Traffic Campaigns
- Total Spent: $83.86
- Reach: 13,331
- Impressions: 20,830
- Results: 156 link clicks
- Cost per Result: $0.54 (per link click)
This campaign delivered excellent value, generating 156 targeted website visits at a cost of just $0.54 per click, which is well below the average industry benchmark.
Key Takeaways
This project demonstrates how even with modest budgets, carefully planned Facebook ad campaigns can achieve impactful results. For Blossyfinds.com, the campaigns successfully:
- Increased brand visibility with over 20,000 impressions.
- Drove targeted traffic at a low CPC.
- Boosted user engagement and generated 258 total link clicks across campaigns.
- Validated the effectiveness of social media advertising for growing e-commerce stores.
Final Thoughts
Through a mix of strategic social media setup and data-driven campaign execution, Blossyfinds was able to strengthen its digital presence and drive quality traffic. This case study highlights how a results-focused approach to Facebook advertising can help e-commerce businesses grow and convert more visitors into customers.
If you’re looking for social media marketing services that deliver measurable results, I’d be glad to help you achieve the same success.
