Introduction
In today’s competitive watch industry, building visibility and brand identity is just as important as having a unique product. Concentric Watch, a brand known for its elegant, colorful, and artistic wristwatches, approached me to manage their Facebook and Instagram business pages, run a traffic campaign, and integrate the Facebook Pixel with their website for tracking user behavior.
This case study highlights how I executed a strategic digital marketing campaign that boosted engagement, increased website visits, and helped the brand position itself as a creative, stylish choice in the under-$300 watch segment.
Client Overview
Brand Name: Concentric Watch
Industry: Fashion / Wristwatches
Target Market: Watch enthusiasts, fashion lovers, young professionals
Services Provided:
- Social media management (Facebook & Instagram business pages)
- Content creation & posting
- Marketing campaigns (Traffic-focused)
- Facebook Pixel setup & website integration
Project Links:
Project Role & Deliverables
My role was to strengthen the brand’s online presence and create a performance-driven foundation for future growth. Deliverables included:
- 📱 Managing Facebook & Instagram Business Pages – Optimized profiles with branded visuals, captions, and hashtags.
- 🎨 Content Creation – Designed professional creatives (posts and ads) showcasing the brand’s unique colorful watch designs.
- 📊 Marketing Campaign – Set up a traffic campaign to increase website visitors and potential buyers.
- 🖥️ Pixel Installation – Installed and integrated the Facebook Pixel to track performance and retarget website visitors effectively.
Challenges Faced
Before I stepped in, the brand was struggling with:
- Low Digital Visibility – Despite having a unique product, the brand lacked consistent engagement.
- No Performance Tracking – The website had no pixel setup, which meant no data for campaign optimization.
- Need for Professional Social Presence – The brand’s Instagram and Facebook pages needed better alignment with its vibrant and artistic identity.
Strategy & Execution
1. Social Media Management
I consistently managed Facebook and Instagram business pages, ensuring:
- Posts highlighted the uniqueness of concentric designs.
- Use of lifestyle visuals to show how the watch fits modern fashion.
- Engaging captions & hashtags for organic reach.
2. Content Creation
A mix of static posts, ad creatives, and engaging visuals was designed to:
- Highlight the vibrant color spectrum of the watches.
- Build a luxury-meets-artistic perception.
- Encourage potential customers to click and explore the website.
3. Traffic Campaign
I launched a Facebook Ads traffic campaign targeting audiences interested in:
- Fashion accessories
- Affordable luxury watches
- Lifestyle and design trends
This campaign helped direct qualified traffic to the official website.
4. Pixel Setup & Integration
The Facebook Pixel was installed on the website to:
- Track user activity
- Collect valuable audience data
- Enable future remarketing campaigns
Results Achieved
Within just a short duration, the campaign and management delivered strong outcomes:
- 🚀 Increased Traffic – The website saw a significant uplift in visitors from targeted ads.
- 📈 Improved Engagement – Facebook and Instagram posts generated higher interactions and brand recall.
- 🎯 Pixel Tracking Ready – With the pixel installed, the brand can now track conversions and run remarketing campaigns effectively.
- 💡 Established Brand Identity – The social media pages now reflect a consistent, elegant, and colorful branding aligned with the product design.
Visuals from the Project
Concentric Watch PPC Campaign: High Impressions, Low CPC, and Measurable ROI
The Concentric Watch Google Ads Campaign demonstrated how a well-structured digital strategy can drive measurable performance over time. With over 10.6K clicks and 1.97 million impressions, the campaign achieved an impressive average CPC of €0.55, highlighting the efficiency of targeted ad optimization and keyword alignment. By leveraging data-driven insights and refining audience targeting, we successfully increased visibility while maintaining strong cost-effectiveness.
This strategic Google Ads management and continuous A/B testing can elevate a luxury brand like Concentric Watch, building brand recognition and measurable ROI through precision marketing.
Conclusion
This case study proves how a blend of creative content, social media management, and data-driven marketing can elevate a brand’s online presence. For Concentric Watch, we built a strong digital foundation that not only increased traffic but also positioned the brand as a stylish yet affordable choice under $300.
If you’re a brand looking to boost your digital presence, run effective ad campaigns, or integrate smart tools like the Facebook Pixel, I can help you achieve measurable growth.
