Introduction
Digital-first marketplace, local businesses can no longer rely solely on walk-ins and word-of-mouth. To attract new customers, they need to establish a strong digital presence that not only showcases their services but also convinces prospects to take action. This case study highlights my work with ZigZag Gents Salon, where I created high-performing Google Ad creatives designed to increase visibility, drive leads, and enhance customer engagement.
About the Client
ZigZag Gents Salon is a professional grooming hub for men, offering a wide range of services including haircuts, facials, hair treatments, and grooming packages. With competition rising in the local grooming industry, ZigZag wanted a more powerful way to connect with customers online. They needed ads that would:
- Attract attention instantly
- Highlight unique offers and services
- Drive bookings and inquiries through clear CTAs
Role & Contribution
My role in this project was to design, optimize, and deliver Google Ad creatives tailored to ZigZag’s brand identity and target audience. Specifically, I worked on:
- Ad Creative Design → Crafted visually striking ads aligned with ZigZag’s premium image.
- Offer Highlighting → Showcased promotions like free facials, discounted services, and handmade soap giveaways.
- Engagement Strategy → Used attention-grabbing elements such as “Limited Time Offer” and compelling CTAs like Book Now.
- Ad Placement Guidance → Ensured the creatives were optimized for Google Ads display network, appearing in high-visibility placements.
Challenges
The primary challenges included:
- Cutting through ad clutter → Many salons run ads, so it was important to stand out with unique visuals.
- Local audience targeting → Ensuring the ads resonated with men seeking salon services nearby.
- Conveying multiple perks → The creatives had to promote offers (free perks + discounts) without looking cluttered.
The Solution
To address these challenges, I created ads that were:
- Visually Bold: Clean layouts with sharp contrasts to make offers pop.
- Offer-Centric: Each ad highlighted ZigZag’s unique value, like free mini facials or 50% off services.
- Action-Driven: Clear “Book Now” buttons and WhatsApp contact integration for direct bookings.
- Localized: Designed with the UAE market in mind, emphasizing trust and accessibility.
Results & Impact
The Google Ad creatives helped ZigZag Gents Salon achieve:
- Higher Visibility: Ads reached a larger, targeted audience within the local market.
- Increased Engagement: More clicks and inquiries through the CTA buttons.
- Boosted Bookings: The highlighted offers motivated new customers to book services.
- Improved Brand Recall: Professionally designed creatives gave ZigZag a polished digital presence.
Client Testimonial
“The ad creatives gave our salon a fresh look online and helped us attract new customers quickly. The offers were well-presented, and the design felt premium just like our services.”
Conclusion
This project demonstrates how powerful ad creatives can transform a local business’s digital presence. By combining design, marketing psychology, and strategic messaging, ZigZag Gents Salon was able to attract more customers and build stronger trust online.
If you’re a business looking to scale through creative marketing solutions, I can help you design campaigns that deliver measurable results.
