Introduction
In today’s digital-first world, a strong social media presence is essential for small businesses to grow and attract clients. This case study highlights how I helped Naheed Beauty Home Services build a professional online presence, launch a Facebook ad campaign, and achieve 30 new sales through targeted advertising.
Project Overview
Naheed Beauty Home Services, a home-based beauty salon, wanted to expand its client base and increase visibility in a competitive market. To achieve this, I implemented a full social media setup and ad campaign strategy that included:
- Setting up and optimizing a Facebook Business Page or Facebook Page and Instagram account.
- Installing and integrating Facebook Pixel with her WordPress website for accurate tracking.
- Creating and running a Facebook ad campaign designed to boost brand awareness and drive client bookings.
My Role
As a Social Media Marketing Specialist, my role involved:
- ✅ Setting up and optimizing her Facebook & Instagram business pages.
- ✅ Designing creative ad copies and visuals tailored to her target audience.
- ✅ Installing & integrating Facebook Pixel with her WordPress website for conversion tracking.
- ✅ Running and managing ad campaigns to increase client engagement, sales, and brand awareness.
- ✅ Monitoring analytics and optimizing campaigns for maximum performance.
Campaign Results
The Facebook ad campaign delivered excellent results for Naheed Beauty Home Services:
- 📌 Ad Reach & Impressions: Significantly boosted local visibility.
- 📌 Engagement: Increased likes, followers, and interactions on her page.
- 📌 Conversions: Attracted 30 new paying clients within the campaign period.
- 📌 Sales Growth: Directly contributed to 30 confirmed sales from the campaign.
- 📌 Tracking: With Facebook Pixel integration, conversions and customer behavior were tracked seamlessly.
(Example of Naheed Beauty Home Services Facebook page setup)
Key Takeaways
This project demonstrates how a well-structured social media strategy can drive real results for small businesses. With the right mix of page setup, pixel integration, and ad targeting, Naheed Beauty Home Services was able to:
- Build trust and credibility with a professional Facebook presence.
- Reach the right audience with tailored ad campaigns.
- Achieve measurable results with 30 new clients and sales.
Final Thoughts
For small businesses, especially in the beauty and service industries, Facebook and Instagram marketing is a cost-effective way to grow. This case study proves that with the right strategy and execution, even home-based businesses can achieve big results.
If you’re looking to set up your social media presence and run successful ad campaigns for your business, I’d be happy to help.
