Project Overview
In this project, I collaborated with a client to design a music event flyer for the upcoming DJ’s International Festival scheduled for January 1, 2025, in Phoenix, AZ. Alongside the creative design, I also executed a Facebook Traffic Campaign to drive awareness, registrations, and event ticket sales.
The event was not just entertainment but a fundraising initiative supporting a Veteran Homeless Shelter. This dual purpose made the project even more impactful combining design creativity with a meaningful cause.
Role & Responsibilities
My role in this project was two-fold:
- Creative Design
- Designed a visually engaging music event flyer that highlighted the performances, schedule, ticket details, and sponsor information.
- Ensured the flyer communicated all essential event details in an attractive and easy-to-read layout.
- Used bold fonts, vibrant colors, and music-themed graphics to capture attention both online and offline.
- Digital Marketing – Facebook Traffic Campaign
- Set up and managed a Facebook Ads campaign targeting a local audience in Phoenix, AZ.
- Objective: Drive traffic to the registration and ticket purchase links.
- Monitored key metrics such as reach, impressions, link clicks, and cost per result.
Design Process: Music Event Flyer
The flyer design was crucial because it served as the first impression for the event. I focused on:
- Event Branding: Integrated the logo, DJ’s Orchestra theme, and consistent color palette.
- Readability: Organized event timings and categories (Dance Solo, Bollywood Solo, Comedy Act, Rap Solo, etc.) into a clear grid format.
- Call-to-Action: Added a QR code for instant registration and a bold highlight of the All Day Pass for $30.
- Fundraising Highlight: Communicated that proceeds would support the Veteran Homeless Shelter to inspire participation.
The final flyer was delivered in both print-ready and digital versions, making it adaptable for social media, event pages, and local promotions.
Facebook Ads Campaign Performance
After finalizing the flyer, I launched a Traffic Campaign on Facebook Ads Manager.
- Campaign Objective: Website Traffic (drive users to registration form).
- Targeting: Local audience in Phoenix and surrounding areas, interested in music events, live shows, and community fundraising activities.
- Ad Creative: Used the designed flyer as the main visual with a strong caption and direct registration link.
Key Campaign Results:
- Reach: 13,331 unique users
- Impressions: 20,830
- Link Clicks: 156
- Cost per Result: $0.54 per click
- Total Spend: $83.86
The campaign successfully drove relevant traffic to the registration form within a limited budget, making it a cost-effective strategy for event promotion.
Impact & Outcomes
This project showed how graphic design and digital marketing work hand-in-hand to achieve real results:
- The flyer design helped establish a professional brand image for the festival, encouraging trust and excitement.
- The Facebook ads campaign generated traffic at a low cost, proving effective for ticket awareness and online registrations.
- Since this was a fundraising event, the combination of creative visuals and paid ads also boosted community engagement and cause-driven participation.
Lessons Learned
- Design Matters in Ads: High-quality, eye-catching flyers improve ad performance.
- Local Targeting is Effective: For events, focusing on local audience filters out irrelevant clicks and increases conversions.
- Budget Optimization: Even a small ad spend can achieve impactful results when the strategy is precise.
Final Thoughts
This case study reflects my ability to handle end-to-end project execution—from designing compelling event creatives to running measurable, result-driven ad campaigns. By combining creativity with analytics, I ensured the client’s event received maximum visibility and engagement.
Whether it’s event promotion, social media marketing, or flyer design, my focus remains on delivering designs that attract attention and campaigns that drive results.
