Introduction
Finding reliable tenants quickly is one of the biggest challenges in the rental market. For landlords and property managers, creating the right online presence is critical to stand out from the competition.
This case study highlights how I helped my client, who was offering a Room on Rent mobile home for rent in Mesa, Arizona, by designing compelling social media posts, posting them on Facebook Marketplace and Instagram, and running targeted advertising campaigns. The result was a noticeable boost in visibility, inquiries, and tenant interest.
Client Background
My client manages a small-scale room rental business in Mesa, Arizona, and was looking to attract new tenants for one of their available mobile homes. The property was priced at $800/month and located on South 97th Way, an area popular among people searching for affordable housing solutions.
While the property itself was a good value, the challenge was visibility. The local rental market is competitive, and simply posting ads without strategy was not enough to capture the attention of the right audience.
My Role in the Project
The client approached me to handle end-to-end promotion of the rental listing. My role included:
- Designing Engaging Visual Posts: I created eye-catching graphics (see example below) that highlighted essential details such as the rent price, property type, and location.
- Posting on Facebook Marketplace: This platform is highly effective for local rental listings, so I optimized the post description with relevant keywords like “room for rent in Mesa, Arizona,” “affordable mobile home rental,” and “$800/month room rental.”
- Instagram Promotion: Using visually appealing posts and story ads, I extended the property’s reach to a younger audience actively looking for affordable rentals.
- Paid Advertising: To maximize results, I ran Facebook and Instagram ads targeted to people within a specific radius of Mesa, Arizona, ensuring the listing reached potential renters in the right demographic.
Strategy & Execution
1. Optimized Content Creation
I designed a bold and clear promotional post (see image below), ensuring that all the important details—rent, property type, and location—were easy to spot. This simple but professional approach increased trust and encouraged clicks.
2. Facebook Marketplace Posting
- Wrote a keyword-rich description.
- Added location tags for Mesa, Arizona.
- Included high-quality visuals to boost engagement.
- Responded promptly to inquiries to keep the momentum going.
3. Instagram Marketing
- Shared posts and stories to maintain consistent visibility.
- Used relevant hashtags such as #MesaRentals #MobileHomeForRent #AffordableLivingAZ.
- Targeted younger renters, students, and small families looking for cost-effective housing.
4. Targeted Advertising
With Facebook Ads Manager, I:
- Defined audience targeting (age group 22–45, location within Mesa, AZ, and surrounding areas).
- Set daily budget for maximum reach at minimal cost.
- Used the designed post as the primary ad creative.
Results
The campaign successfully boosted the property’s visibility and generated multiple inquiries in just a short time. Here’s what we achieved:
- Increased Reach: The posts reached hundreds of people within the first few days.
- High Engagement: The ad creatives gained clicks, saves, and shares from people genuinely interested in the listing.
- Leads Generated: Several direct messages and email inquiries were received via the ad campaigns and organic posts.
This proved that social media marketing for rental businesses can directly impact occupancy rates and reduce the time a property remains vacant.
Key Takeaways
- Visual Design Matters: A clear, professional rental post can immediately build credibility.
- Facebook Marketplace is Essential: For local rentals, this platform remains one of the most powerful tools.
- Instagram Ads Extend Reach: Younger renters and local audiences actively engage with Instagram ads, making it a great addition to Facebook promotions.
- Targeted Advertising Saves Time: Instead of waiting for the right tenant, ads help property managers connect with them faster.
Conclusion
This project demonstrates how a well-planned digital marketing strategy for room rentals can make a big difference. By leveraging Facebook Marketplace, Instagram promotion, and advertising, I helped my client in Mesa, Arizona, successfully generate tenant interest for their mobile home rental at $800/month.
If you’re in the real estate or rental business and want to reduce vacancy periods, targeted social media promotion can be a game-changer.
